Hong Leong Assurance (or HLA) is one of the major insurance companies in Malaysia – part of HLA Holdings Sdn Bhd, a subsidiary of Hong Leong Financial Group Berhad, division of Hong Leong Group in Malaysia.
Since its inception in 1972, the company provides specialized life insurance and financial services including savings, investment and retirement planning in Malaysian market.
Today Hong Leong Assurance has 21 branches as well as network of agents and brokers nationwide within Kedah, Pulau Pinang, Perak, Selangor, Wilayah Persekutuan, Negeri Sembilan, Melaka, Johor, Pahang, Kelantan, Sabah and Sarawak.